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Social media, like many other things in life, is constantly changing and evolving to offer users a better experience. With new stats coming out constantly, it can be difficult to stay on top of trends. Several years have gone; we have witnessed a great shift from common websites to an interactive website and from mobile-friendly sites to specialized mobile applications that’s why smartphones and tablets have become ubiquitous nowadays. This year, several changes happened, especially in terms of how social media drives traffic to outside pages and where interaction with brands happens.
What’s the point of reading this article? This article will talk about some of the latest social media statistics reported by top websites across the internet and what they mean for social media marketers as the new year starts. So, let’s get started.
- 1 The Conspectus of Social Media Statistics
- 2 Social Media facts, figures, numbers and statistics of 2014
- 2.1 Facebook: According to the published article in fastcompany.com, brands are wasting time and money on Facebook. Yes, perhaps. Even Organic Facebook Like maybe dead or declining but there are several reasons why we should stay active on Facebook.
- 2.2 Twitter: The catch of the limited number of characters. As reported by Shareaholic, Twitter holds a steady third in terms of driving traffic. According to the data shared by Shareaholic twitter lost traffic a rate of 18% since 2013.
- 2.3 Linkedin: Linkedin to become the most important publishers for brands. Imagine a publication with more than 100 million captive readers and writers, such as Bill Gates and Richard Branson, all natively hooked into and targeted to a social network. From the extracted above, the said social networking platform the average user seeing pages is 2.32. The platform also has a bounce of 51%.
The Conspectus of Social Media Statistics
Social Media is a marketing and publishing tool that businesses can use to elevate interaction with their content and drive leads and sales. To make this happen, marketers need to determine among social media sites driving traffic, how media content is being shared over the various social networks. Knowing where the synergies come from is also a key factor to determine content engagement.
Social Media facts, figures, numbers and statistics of 2014
Some of the mind-blowing facts are mentioned here:
- 75% of the engagement on a Facebook post happens in the first 5 hours.
- 53% of the interaction between Google+ user and a brand is positive.
- 84% of women and 50% of men stay active on Pinterest.
- More than 2 users sign-up for LinkedIn every second.
- 23% of teens consider Instagram as their favorite social network.
- Weekends are the most popular time to share Vines.
- 40% of YouTube traffic comes from mobile.
- 78% of Twitter’s active users are on mobile. The number of mobile users for Facebook sits at 399 million.
- 60% of social media time is spent on smartphones and tablets.
- Facebook is still the queen of social traffic – it drove 23% of overall visits to sites and its share traffic has skyrocketed, up 150% since 2013.
- Pinterest’s share referrals have grown 59% since 2013
- LinkedIn has lost 77% of its traffic share since 2013
Let’s Break It.
Facebook: According to the published article in fastcompany.com, brands are wasting time and money on Facebook. Yes, perhaps. Even Organic Facebook Like maybe dead or declining but there are several reasons why we should stay active on Facebook.
- There are 456 million Facebook users who rely solely on mobile
- 864 million people use Facebook on a daily basis, an increase from 829 million last quarter
- 64% of Facebook users visit the site daily
- 23% log in at least five times per day
- Facebook’s audience includes 71% of all online adults as of September 2013 (source)
The development in Facebook’s algorithm is continuously changing, but the undeviating trend is that the News Feed is moving toward to value the engagement over timelines. How do you take advantage of Facebook despite the ever-changing algorithm? Then you need to post high quality, and engaging content in order to be seen and to prevent the decay of your articles.
Additional strategies that may be of help to leverage traffic driven by Facebook, posting, engaging and high visual content, as well as running sweepstakes or games, lead capture campaigns. Remember, building up an engaged audience takes time so you need to bear a lot of patience to see fantastic results.
- 46% of users tweet at least once per day
- 44% of users have never sent a Tweet
- 271 million monthly active users
- 500 million Tweets are sent per day
Twitter’s loss in traffic shares can be attributed to the feed itself which for users is a wall of text. There may be a picture or link in there somewhere, but users don’t see them in their feeds. This makes it difficult to get the click-through even if your content is stellar.
What’s on Twitter is a competition where timing is the best strategy to maximize the said social network. Twitter admin must be active in tweeting fans when the brand was mentioned and tweeting a response to other brands. People who handle twitter should pay attention to #hashatags and current events, get engaged and make sure to respond promptly to tweets.
Here are some of the latest figures:
- 39 million students and recent college graduates use LinkedIn
- On average, 2 new users join LinkedIn every second
- 58% of respondents to a survey of LinkedIn users, run by Wayne Breitbarth, spend two or more hours on the site (source)
- Company page usage rose from 24% in 2013 to 54% in 2014 (source)
LinkedIn is definitely a networking gold mine ready for the savvy B2B Company to take advantage of, and a place where you can cultivate a network of new users. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now.
Keep an eye on Linkedin.
Pinterest: Why businesses need to leverage this Social Networking? There has been extensive research on Pinterest’s rapid growth, its user base and how to cater to “Pinners.” We’ll go over some interesting (or pinteresting) facts to show why small businesses need to have a presence on Pinterest.
- 80% of pinners are Women
- Pinterest has seen 50% Pin growth since last year
- 23% of Pinterest users log in at least once in a day
- Pinterest grew 1.3% in terms of sharing since last quarter
Don’t ignore the power of the Pin – even Shareaholic’s internet reports have Pinterest pin options on every graph available. Pay special attention to that repin metric – Pinterest runs on sharing other users’ content. Create high-quality visuals or infographics on your boards, tag your content appropriately, and repin another user’s content to drive engagement for your business.
Have you been benefited from these social networking sites? How does it perform? Let me know, comment on what you think about these data.