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An SEO (Search Engine Optimization) and SEM (Search Engine Marketing) Specialist who optimize and execute digital marketing strategies. Specializing in Onsite Optimization, Pay-per-Click Management, and Local Brand Management for lead generation.

 

Work Experiences
Acquire BPO Philippines
2019-present
Search Engine Marketing Manager
  • Managing paid campaign account infrastructure to maximize efficiency, not limited to the control of Return of Investment and advertisement spending.
  • Implementing tactics that will ensure continuous growth of revenue through Paid Search.
  • Working with the marketing team of digital marketers including web developers and UX/UI designers to gain the best financial outcomes from SEM campaigns.
  • Perform extensive A/B testing and data analysis to enable to improve the financial metrics of the campaigns.
  • Work on campaigns for Acquire and its affiliated companies and clients.
  • Working with external suppliers to identify and implement opportunities for cost savings, resourcing efficiencies, improved workflow process.
  • Promoting and demonstrating Acquire BPO's values internally and externally.

 

Search Optics
2018-2019
Search Engine Optimization Manager
  • Manage paid search campaign
  • Build and manage high volume and complex paid search accounts
  • Make recommendations for optimizations and paid strategy based on data and trend analysis
  • Optimize paid activity regularly
  • Manage budgets effectively and create budget management systems
  • Review overall ROI performance
  • Check quote metrics (timeframe, deliverability, competitiveness)
  • Review and analyze Google Ads and Facebook metrics (bids, budgets, positions, settings, quality score, first page) and Ads, as well as the ROI of Enabled Campaigns to make effective suggestions for improvement
  • Troubleshoot Google warnings and suggestions
  • Generate reports regularly
2014-2017
Digital Marketing Officer
  • Develop and implement SEO and PPC strategies
  • Create and manage link building strategies, content marketing strategies, and social media presences
  • Innovate and present new marketing platforms and strategies
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze the content success
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Use Google Analytics, Google AdWords, and other relevant sites
  • Drive traffic to company pages
2008-2014
Search Engine Optimization Specialist
  • Perform keyword research and analysis to determine popular and competitive keywords
  • Optimize various web site components including title tags, meta descriptions, keyword density, internal linking, sitemap.
  • Analyze sites for opportunities in optimizing architecture, usability and navigation results
  • Perform competitive analysis to monitor strengths and weaknesses, as well as to develop ways to improve natural results
  • Implement, maintain, and develop link building campaigns
  • Develop, document, and update formal processes to promote best practices for natural search
  • Create progress reports on the organic ranking, site traffic, and optimization strategies
  • Work with different departments for website enhancements/modification to ensure that they meet SEO requirements
Education
Southern Luzon Technological College Foundation Inc.,
2006-2010
Bachelor of Science in Computer Science
Digital Marketing Skills
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Email Marketing
Search Engine Marketing Skills
Google Ads - Paid Search
Google Ads - Rich Media Ads
Google Ads - Google Shopping
Bing Ads - Paid Search
Google Analytics
Google Tag Manager
Search Engine Optimization Skills
On Page Optimization
Off Page Optimization
Email Marketing Skills
Mailchimp - Email Automation
Marketo - Email Automation