SEO simplified - the beginners guide to seo success

 1,926 total views

Welcome to your first journey to SEO!

The beginner’s guide for Search Engine Optimization.

With the use of a search engine, ex. Google, you can find many references for “how search engine optimization works”, “how to execute SEO strategies”, “why it is important to use SEO on website development?”  This SEO guide has a simplified version covering all major aspects of search engine optimization. Search Engine Optimization (SEO) is easy to understand and everyone can do it for as long as they follow the guidelines provided by search engines.

This SEO simplified guide, will tackle the following:

  • SEO 101: What is SEO? Why SEO is important? 
  • How Search Engines  work (crawling, indexing, and ranking)
  • Website optimization: on-page, off-page, and technical SEO
  • Measuring the success of SEO

Have you ever wondered how do search engines pull out the list of webpages on their results page whenever you typed certain queries on their search box? 

Search engines are machines. They will only provide you the stuff you need from what you’ve asked them. For example, if you search for the term “desktop wallpaper” in the image category, the results will only show images that contain those keywords. The results will look very different from Google’s normal SERP.

Search engines use special algorithms to determine their search results. Every search engine has its unique algorithm that only the company knows the secret. The very popular search engine is Google followed by Bing. 

Source: StatCounter Global Stats – Search Engine Market Share

According to the Moz hierarchy diagram, crawl accessibility is a good foundation of SEO. Using the diagram, we can ensure success in SEO.

image credit: moz.com

Chapters preview. Visualize and explore each chapter.

Chapter 1: SEO 101

What and why SEO is important?

In this chapter, you will have a deep understanding of SEO and why it is vital and what are the best practices.

Chapter 2: SEO: What is behind search engines. How do they work?

Be searchable.

If search engines can’t find your masterpieces, then your masterpiece will just be buried. In this, you will be introduced to spiders of the search engines.

Chapter 3: SEO: How to do a website optimization

On-page SEO + Technical SEO + Off-page SEO = Success

This chapter will focus on the importance and implementation of on-page, technical, and off-page strategies for your SEO.

Chapter 4: Measuring the success of SEO strategy.

Creating goals.

An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting your approach as you go along.

Glossary, resources, and tools.

Understand unfamiliar terms and checkout valid resources

Understand the key terms mentioned in each chapter, familiarize yourself with the SEO tools and checkout list of valid resources for SEO.

SEO for beginners

Chapter 1: SEO 101

Chapter 2: How Search Engines work

Chapter 3: Website optimization

Chapter 4: Measuring SEO success

Glossary, resources, and tools.